Go-to-Market Foundations Program
Confidently Launch, Grow & Scale Your ProductA Proven Framework
A strategic, five-part video program designed for tech founders, product managers, and innovation leaders to master every phase of their go-to-market journey.
An essential framework for turning great products into market success.
The Go-to-Market Foundations Program provides a structured, stage-by-stage approach to successfully bringing your product to market — from early development to competitive growth.
Built by Alden, a trusted name in go-to-market strategy for innovation-driven businesses, this program empowers you with the tools to move faster, reduce risk, and build traction.
5 Expert-Led Modules
1. Develop
Lay the groundwork — understand your market, validate customer needs, and prepare your team.
2. Launch
Craft your messaging, identify your initial channels, and set up for a strong go-to-market debut.
3. Stabilise
Measure early signals, reduce friction, and align your operations around early product-market fit.
4. Growth
Design and scale your marketing, sales, and customer success engines for sustainable traction.
5. Compete
Refine your positioning, differentiate against rivals, and stay agile in competitive landscapes.
Who Should Join?
Founders & Co-founders
Preparing to launch or scale
C-Level Executives (CEO, CPO, CMO, etc.)
Aligning product with growth
Product Managers & Leaders
Driving strategy and execution
Innovation Managers
Launching new products in SMEs or corporates
Tech Entrepreneurs & Venture-Backed Startups
Building market momentum
What’s Included
5 high-quality video presentations (self-paced)
Downloadable slides & strategy templates
Alden’s proven GTM frameworks
Lifetime access for flexible learning
Designed for busy professionals in tech
Testimonials
Practical, clear, and deeply relevant to startups like ours.
Alden’s GTM Foundations gave our product team a clear strategy to move from idea to traction.
Frequently Asked Questions
How long is each video?
Each module is around 15–25 minutes, optimized for clarity and action.
Do I need prior experience?
Basic familiarity with your product or market is helpful, but no GTM experience is required.
Can my team join too?
Yes, we offer team and company packages. Contact us for details.